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Snow Peak把自然帶進大家的生活裡-登山用品/登山裝備/戶外用品

2021-11-15

將想要之物塑造成型，自創業傳承至今的造物精神「since 1958」—標記於Snow Peak商標下的年號。

Snow Peak是於1958年，由現任社長山井太之父—山井幸雄所創立的金屬批發商為起源。
位於近新潟縣中部的三条市自古即為金屬業發達的繁榮城鎮，是擅長金屬加工的地區。

創辦人山井幸雄是位熱愛山岳的登山家。

與同伴一起攀登妙高山時攻頂後的成就感，以及從山頂眺望的壯闊景象，皆令他感動油然而生。

但當時日本市面上適合攀登日本山岳的攀岩裝備非常缺乏，只能自國外以高價購得。

因為市面上購買不到想使用裝備的幸雄，在不滿之下索性自己設計起所需的岩釘與冰爪，並帶到打鐵屋請鐵匠替他製作。

試作樣本一完成，幸雄便將其帶到攀岩場地實地測試，不斷反覆檢測直至滿意為止的作法，

大大提升了裝備的精密度，而這也是製作出正品的重要過程。

不久後幸雄所製作的攀岩裝備成為商品，獲得市場上的高度評價。

Snow Peak造物精神的「假設—驗證」開發模式，直至今日仍傳承不息。

OUR HISTORY

In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. The region is known for a range of mountains that rises to an altitude of 8,051 ft. between Niigata and Fukushima prefectures with rivers and streams cutting into the valleys, and flowing out to the East Japan Sea.

The rich environment naturally cultivates a strong connection to the outdoors, and Yamai was an accomplished mountaineer who repeatedly challenged himself on the peaks of the prefecture’s famous Mt. Tanigawa. Yamai was dissatisfied with the current gear on the market and sought to create his own line of superior climbing products. He designed innovative equipment utilizing the highly skilled metal craftspeople in his hometown of Tsubame Sanjo, in the Chūetsu region of Niigata, an area known for its fine metalwork.

To this day, the dramatic landscape of Niigata inspires Snow Peak products and serves as home to Snow Peak’s Global Headquarters.

Since 1980, Snow Peak has been led by Yukio Yamai's son, Tohru Yamai who brought the company to international recognition as a brand that inspires people around the world to enjoy the outdoors and find harmony with nature. The next generation of the Yamai legacy has been continued by Yukio Yamai's granddaughter, Lisa Yamai, who launched Snow Peak Apparel in 2014 and today serves as President of Snow Peak Japan.

In 1999, Snow Peak came to the USA and began distribution out of a garage in Gresham, Oregon. Over the next two decades, Snow Peak USA opened two stores, one in Portland, Oregon and another Soho, NYC. Initially known solely in the backpacking industry for ultralight titanium products, Snow Peak USA has expanded into car camping, apparel, home and lifestyle.

In the years ahead, Snow Peak is furthering its footprint in the USA through innovative new retail spaces, a restaurant and campground - all with the shared mission of creating restorative outdoor experiences that alleviate the stresses of modern life and reconnect us to our human spirit.

MISSION STATEMENT

At Snow Peak, we treasure every individual’s initiative. By joining forces in absolute trust, we work to achieve global leadership, elevating the essential life values inspired by being with nature.

We are always evolving, always innovating, always creating new approaches.

Our philosophy is that we are all users, so we provide customers with rich experiences that inspire us all.

We are committed to having a positive impact on the planet.

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